Pure & Devine - Sex toys
E-commerce UI Design
About the project.
Pure & Divine is an imaginary sex store which I designed an e-commerce website for, as part of my studies.
We were asked to build a commercial site, the topic was free.
Platform
Web
Category
Commercial
Tools
Figma | Ps | Ai
Motivation.
Since we were asked to build an e-commerce & the topic was free, I felt like having fun.
Sex toys Website was a joke at first, but than I figured it was not a conventional topic & a very colorful one - I saw I have something interesting to work with here.
UI Research.
What I've learned about the sex industry.
The whole purpose of a research is to find & learn about the trends in the field you're entering. What are the conventions, what the design language looks like & how does it make me feel. Than, of course, when knowing better the field I am entering, I could break it down to elements, decide what & how to use and what to make different.
The main thing I learned about the sex industry is how much it changed. Not too long ago sex stores where hidden in dark spots and the whole industry was something made underground or talked about behind closed doors. Today the idea is all about "Sex Positive" - fear and shame related to sex turns to sexual Health & Empowerment. The idea of Sexual Empowerment goes hand in hand with activism thus making the whole industry more legit and bring it out to broad daylight.
Design Concept.
Fashion, Art & bright colors
As part of my research I discovered a whole new field of health & lifestyle approach about sex, in magazines and many sex empowerment articles. of course I came through some great online sex stores with a refreshing design approach - The bright colours where everywhere & it felt vivid as never before. I decided taking it to the next level, making the design language look & feel as glamorous as Art and Fashion.
Some of my references are from the photography world I'm coming from, exceptional artists such as Robert Mapplethorpe, Helmut Newton and even local Micha Kirshner. I used collage to create the magazine look I was aiming for and used the products as part of the art.
Hover over me
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UX / UI
wireframe vs. design
The UX design we got is basically a common e-commerce wireframe. What was important to me was creating the atmosphere of art & fashion magazine within the e-commerce. One way was combining the collages in the wireframe design as banners. Another way was using a simple yet bold graphics with bright colors at the tiles navigation design - make it bold & edgy, recognizable & fun thus rising customer's curiosity.
Site themes
Logo:
Pallet:
Typeface:
Sharp & bold font for Headers:
Gentle & curved font for Paragraphs:
Next project:
Hack the Hate
Branding and web design (Desktop and mobile)
As a sole designer I handled the end-to-end process: branding, mobile and desktop web design, as well as the marketing design. Hands-on approach ensuring every aspect of the project was addressed, from conceptualization to final delivery, achieving a seamless and impactful final product.
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