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UX / UI app design

MOMster mobile app

 

UX / UI app design

MOMster mobile app

 

About the project.

MOMster is a mobile app, designed for mothers of twins. As part of my studies we were asked to build a mobile app, the  topics were few & one of them was an app for new moms in a maternity Leave. Since I was at that situation few years ago, only with twins, I knew the situation is much more complicated and no app dedicated to mothers of twins were to be found. I decided to build my app for this target Audience.

 
 

Platform

Mobile App

Category

Social

Tools

Figma | Ps | Ai

Motivation.

Being a mother of twins is known to be a super power ;) The truth is its hard hard work.
They say razing twins feels like razing 3 separate kids, Which I have no clue.. but I do know that it's not nearly close to razing one. When few years ago I gave birth for the first time to my twin boys I was in maternity Leave, joining all those mom's groups and apps but very soon found out there were not built for moms like me. My situation was much more complicated no app dedicated to mothers of twins were to be found. Thus, given the opportunity I decided to build my app for this Target Audience
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The brief.
 
Mobile app

As part of my studies we were asked to build a mobile app. There were few topics & one of them was an app for new moms in a Maternity Leave. Since I was at that situation few years ago, only with twins, I knew the situation is much more complicated and no app dedicated to mothers of twins were to be found. I decided to build my app for this Target Audience.

 
 
 
 

Ux research.

So many Pain points

I started my research with an interview I did with Shirly - Family counselor & parental guidance specializes in twins. Since she meets a lot of parents of twins, and moms in particular, and doing so for 20 years - I knew she would have based knowledge and some personal insights as well. 
The main Pain Points she was talking on were: the mental & physical burden, the need to be very organized in order to keep track of two babies, the need of help from family & friends, the never ending comparison issues, the necessary always to choose and thus the constant feeling of splitting. Those issues are special for mothers of twins .. A stranger will not understand.

 

The Challenge

So many issues & the need for focus

Solution overview

I may not reinvent the wheel

My next step was reading articles (some I was already familiar with) and looking at similar apps (non of which approach mom of twins). Eventually, a very important stage was asking moms of twins, over social media, all sort of questions trying to figure what could they benefit using an app specifically designed for them, and what they wish to find there.

Topics repeated in their answer were: loneliness, the need for advice, support or sharing with moms alike, lists they could use and basically the support & knowledge a community can provide.    

While I wished to bring news for mothers to twins I had to take a lot in consideration. The topics were vary and I needed a focus. The news was not a feature or the design - It was the platform using wisdom of the crowd for this specific audience. I took the main topics from my research and designed a flow.

FlowChart.png

UX flow Diagram.

UX wireframe.

App Themes

Logo:

Pallet:

W Logo.png

Typeface:

H1/ Rubik B 36px

H2/ Rubik R 30px

 

H3/ Rubik l 20px

 

P/ Rubik l 14px

 

Next Project:

Sex Store commercial website

Website UI Design

Pure & Divine is an imaginary sex toys store which I designed an e-commerce website for, as part of my studies. Since the topic was free I felt like having fun.

 

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